Frequently asked.

We scan your website on 17 dimensions that affect how AI engines and AI agents see it, give you a score and a list of fixes, and then optionally monitor for regressions. We don’t modify your site for you (except via the WordPress plugin) — we tell you exactly what to change and you ship it.

Classic SEO tools optimise for Google’s blue-link search. We optimise for AI answer engines (ChatGPT, Gemini, Claude, Grok) and AI agents — different signals, different files, and in some cases the opposite recommendation. We complement an SEO tool; we don’t replace one.

Yes — public scans are free with no signup. The Free plan also includes a weekly automated scan and basic generators forever, no card required. Plus and Pro plans include a 14-day free trial; we won’t charge you until day 15 and you can cancel any time inside that window.

From /account/billing, click Manage subscription. That opens the Stripe Customer Portal where you can cancel, change plan, or update your payment method. Cancellations take effect at the end of the current billing period — you keep access until then.

We don’t pro-rate refunds, but you keep full access to your plan until the end of the period you’ve already paid for. If something’s gone wrong (a billing error, a bug, anything), contact us and we’ll sort it.

Scans reflect what your site looks like at the moment we fetched it. If your site is dynamic (different content for different users, A/B tests, locale switches, behind a CDN with cache warming), the same URL can return different HTML on different requests. Small score wobbles (±2) are normal. Large drops usually mean something material changed — that’s what regression alerts are for.

Not in v1. We only fetch public, anonymously-accessible pages. For internal/staging sites we recommend running scans against a publicly-accessible mirror, or contact us about an enterprise arrangement.

Only if you ask it to, and only via the WordPress plugin (which you install and authorise). The core product is read-only: we scan, we recommend, you ship.

Free: weekly. Plus and Pro: daily. Scans typically run within an hour of the cron tick (we balance load across customers). Manual scans from the dashboard run immediately.

Score drops below 50 (the “floor” trigger), or a drop of more than 7 points from a previous score above 70 (the “noise tolerance” trigger). The alert ranks the top 3 culprit checks by impact so you know exactly what regressed. Idempotent — we won’t spam you with the same alert twice.

Yes — 60 requests per minute per API key, with a separate cap of 30 ad-hoc scan-trigger requests per hour. Hit the limit and you get a 429 with a Retry-After header.

Public scan IPs are SHA-256 hashed before being written to the database — we use the hash for rate-limiting and abuse detection but can’t recover the original IP. Authenticated user IPs follow standard webapp practice.