Brand Perception
ProIt’s not just if AI mentions you. It’s what it says.
Ask an AI engine about your brand and it will confidently describe you — your strengths, your reputation, who you’re for. We surface exactly what it says, across every engine, and how it compares to your rivals.
Why perception matters
AI is writing your brand’s reputation. Out loud.
When a buyer asks an AI “is this brand any good?”, the answer isn’t a list of links — it’s a paragraph of judgement, delivered with total confidence, drawn from whatever the model has absorbed about you across the web.
That paragraph shapes the decision before you ever hear from the buyer. If the model thinks you’re “great beans but pricey for everyday,” that framing follows you into every recommendation. Most brands have no idea what theirs says.
You can’t fix a reputation you can’t see. We make it visible.
Themes & sentiment
The words AI reaches for when it describes you.
We extract the recurring themes each engine associates with your brand and score the sentiment behind them — so you can see, plainly, the story AI is telling about you.
- Recurring themes pulled from real AI responses
- Sentiment scored per engine
- Strengths and weaknesses, as the model frames them
- Track how the story drifts over time
Competitor framing
See how AI positions you against the field.
The same prompt, your brand and your competitors, side by side. Spot the framing that’s costing you customers — and the gaps you can own.
- Side-by-side perception vs. competitors
- Catch unfair or outdated framing early
- Find positioning gaps no one owns yet
- Per-engine, because models disagree
Roastwell
“best for freshness”
Cedar & Co
“widest bean selection”
Tin Roof
“cheapest option”
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See your score now.
One scan tells you exactly what AI engines see when they look at your site, and the specific files we’ll generate to fix what’s missing.